about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:

Persona 2:

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!



A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Editor, Founder, Creative Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Alex Dabo - ( the Do The Dabo Blog) (Stockholm) 
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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contact: info@2faced1.com

Cut Up Vaginas, Blackfaces and Art

Post date Tue 17 Apr 2012 9:23 PM


-  Makode Linde, real anti-racism, stereotypophobia, and how one type of slavery is just exchanged to another type of slavery - that's what greedy capitalism will do to us.

We have a Minister of Culture in Sweden that has no problem with cutting up a cake of a stereotype blackface character - the ultimate colonial symbol of the view on “the others”.

Why? Because she is a racist? No. But she probably don’t know the history of the blackface, what a Minstrel is, but what she first and foremost don’t know is exactly HOW extremely un-equal, racist and sexist this post-colonial society still is, just like most Swedes...I would say just like the main part of the whole Western world. Cause we all are eating from that cake in one or the other way.

Alright she was caught up in the moment, it's just a cake and you can’t label her as a straight up racist or anything because of cutting up a cake, but it does says something about being unaware even if it takes place in a country with a different history than the one that created the original blackface. And let me remind you that this is a Minister of Culture we're talking about.

Same Minister of Culture, Lena Adelsohn Liljeroth, who openly suggested that instead of the word “Culture” we should use “Entertainment”. (Edited: It's really fussy what she exactly did say about Culture and Enetrtainment in City : this article asked her afterwards what she meant. In Swedish though) To not get kicked out from the position after such a thing is enough to explain what state of mind the Swedish government is in, concerning the matter Culture.

She’s there to represent the people of Sweden, via a democratic selection. She is supposed to represent me and my friends that comes in all colors and sizes. I’d say all the people in my sphere, the 2FACED1, are more or less familiar with these blackface stereotypes, we are schooled via a collective Pop Culture. A Pop Culture that as it’s best educates in something else than what the establishment call proper knowledge and unites us with people around the world via the same references. BUT at it worst; reproduce and sell us the same stereotypes that was connected to the original blackface character: in example blackness as inherent musicality, natural athleticism and strong sexulity. So you better check yourself even if you don't think you have something in common with Lena Adelsohn Liljeroth politically.

And it’s here where the Artist behind the Painful Cake, Makode Linde, comes in. From what I have learned about his work so far, It's about real anti-racism and stereotypophobia, the thesis of one type of slavery is just exchanged to another type of slavery. That is what greedy capitalism will do to you. And me. Keep/start acting like a stereotype and it will be happy - cause then it will know what you want to buy, before you know it yourself. You buy, you are.

The exotified image of black man and woman (I don't think I need to tell anyone that reads this blog that Sweden nowadays is far from all-white) is well alive in Sweden, and honestly pretty much all over the western world. It might sometimes be a pretty positive one compared to the old ones, it can even be something that you as a person with darker skin can benefit from. That’s why it doesn’t go away. It’s a quick fix response, that keep the system intact. And you are not free to be who you want to.

To have this awareness and take yourself to a position in Sweden where you can stage the situation that took place at MOMA Stockholm on the Sunday ( - that might lead to the Minister of Culture’s resignation) is purely an act of genius. It's a wild way to play it, cause it's so steep that some people will choose to misunderstand it, and it's a risk the Artist take.

Makode Linde’s cake has so many layers. it’s as unpleasant to watch as the society we are living in is minus the sugercoating. The cut up cake vagina could put the spot light in so many directions:

The post-colonial world 2012:

- In what state is the whole African continent compared it to the Western world? (as in areas, geographically speaking, think BNP, are the resorces allocated equaly?)

- Who's feasting on who?

- Is it with that in mind a nice gesture to take in immigrants, or a responsibility?

- Does poverty, war, famine, lack of education lead to the keeping of traditions such as circumcision?

- Is circumcision a part of an "African" culture or is it a certain part of a global oppression of women?

- What's black womens situation in the (different contexts in) world today?

- Has any country in Europe yet had an black president?

The Transnational Pop Cultural Arena (2FACED1 world):

- Who has the right to analyze black American culture?

- Should it be considered only as black American culture today?

- Why has American culture such a huge impact on the rest of the world?

- What is the connection between capitalism and that American culture?

- Is Makode a privileged Swede?

- Does using simple pop cultural aesthetics mean bad art?

- Are there people without tools to analyze the whole event, that will get offended and scared by it?

- Does Makode’s own skin color matter in this work?

- How?

- What's it like to grow up like a black person (or any other non-norm) in Sweden (also -compered to the country you're from?)?

- Him as a man using a female body instead of a male body, is it explotation or is it  showing awarness of the current structure?

- Has a man once again interpretative prerogative over a woman?

- Would the symbolism be as strong if he would have used a male body (to be cut up by a woman?)

- How will sharing a photo of the cake taken from it’s context affect the online viewer?

- Has the viewer a responsibility to seek out the context?

- Has the sender a responsibility to get the context out?

- Does country borders define your Identity?

Swedish National Political Arena:

- The current Swedish government - what does their political agenda look like when it comes to culture?
(Picture: The Minister cut up the cake and feeds the Artist with him/herself)

- Who does this Minister of Culture represent?

- Is there anything good about an art installation like this being possible in Sweden?

- Why is it nearly an all-white, (probby) middle class audience in the photos?

- Who is the expected audience?

- The spectators: white middle aged (probby) middle class women might not be aware of the history of Minstrel shows, but are they the BIG problem in this situation? They actually are at an art event, does that mean that they are open for new knowledge?

- The ones in power position except the Minister of Culture, are they at this event?

- But if the audience here really care about culture, should they just smile and eat cake (even if it’s an ordinary one) with a person that might not share the same ideas of the importance of culture?

- Does issues like the one the Painful Cake treat, get enough attention in Sweden?

- Is Sweden better or worse than any other country?

- How much do you take part of Swedish politics?

- Does country borders define your identity?


To be added in all categories; mechanisms of being in a group, where no one really take the responsibility.


Art comes before politics, it's a tool to touch the really, really hard questions politicans won't touch. Real art raises uncomfortable questions.


Mon 14 Oct 2013 1:16 PM
The post is absolutely fantastic! Lots of great information and inspiration, both of which we all need! Also like to Logo design admire the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often.Swooper Flags
Sat 15 Sep 2012 11:35 AM
@spindeln ja nu är jag med, det verkar vara ytterst oklart vad hon sa angående kultur/underhållning . Hur som helst har jag problem med kulturpolitiken just nu i allafall.
Wed 18 Apr 2012 10:41 AM
Jag vet vad hon sa, att konst måste få provocera. Och jag ändrade just några saker eftersom jag tyckte att det såg ut som om jag bara skyllde på henne beteende. Det gör jag inte. Det här är mycket större än så.
Wed 18 Apr 2012 10:36 AM
Intressant inlägg. Men kolla upp vad Fru Liljeroth faktiskt sa om kultur/underhållning. Det som presenterats som sanningen i media är inte riktigt med sanningen överensstämmande.
Wed 18 Apr 2012 7:56 AM
Exactly what the world and everyone of us need to read!!! FEEEEETT!!!
Wed 18 Apr 2012 1:06 AM
and also to add, many people refer to the movie that came out some year ago about http://en.wikipedia.org/wiki/Sarah_Baartman

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