about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:
WHAT YOU WANT TO BE
CONSIDERED AS

Persona 2:
WHAT YOU FEAR TO BE
CONSIDERED AS

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!

 

A 2FACED1 STATE OF MIND

A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

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THE 2FACED1 NETWORK

2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .

 

2FACED1.com:

Decida -  Editor, Founder, Creative Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Alex Dabo - ( the Do The Dabo Blog) (Stockholm) 
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)

 

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2FACED1s:

Under Construction

THIS SITE LET YOU SEE THE WORLD
TROUGH A 2FACED1'S PERSPECTIVE!

 
contact: info@2faced1.com

Original 2FACED1: Madonna

Post date Fri 14 May 2010 8:55 AM

- Velvet, Jeans and Shifting Identities

1989: From Like A Virgin to LIKE A PRAYER, the song that got Madge banned by the conservatives and the VATICAN, and had a afro-american Jesus and burning crosses in the video. In true Madonna manner  she also made Like a Prayer-add-version for, yep you're right - PEPSI (watch here)! Yes, we talking Pop Culture in a commercial (But I'm thinking of the difference between: "having profit as the main aim" and "having fame as the main aim") field, but you understand how massive this is don't you?

STYLINGWISE: it's just what we think is HOT in this minute, you got the velvet, the jeans blue, the bustiers and the earthy henna tones.

In the book MADONNA-AS POSTMODERN MYTH (2002) author Georges-Claude Guilbert discuss how Madonna's alteregos and phases reflects today’s society, it's contradictions and attitudes toward sexuality and religion etc. From an postmodern angle, the shifting images that personify Madonna are the most interesting and enduring part of the Pop Cultural icon she is. Or as we say over here, Madonna is an original 2FACED1.

Fri 14 May 2010 7:39 PM
hohoho nä man bekänner färg på äldre dar, smart drag som fan där av Ms Biznizz herself alltså!
Fri 14 May 2010 5:42 PM
Lego Head
Jag som trodde att jag var det storsta Madonna fanet i vart gang.. Men icke...! Hon fick $5 miljoner av Pepsi, som ocksa skulle vara huvudsponsor av Blond Ambition. Men nar de konservativa/katolska usa sag videon och hotade med bojkott av Pepsi drog dom sig ur och slutade visa reklamen, bara dagar efter den slappts. M fick dock behalla alla $5 miljoner.

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