2FACED1.com shows one persons two different faces in photos;
Persona 1: WHAT YOU WANT TO BE CONSIDERED AS
Persona 2: WHAT YOU FEAR TO BE CONSIDERED AS
This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!
A 2FACED1 STATE OF MIND
A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.
2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity.
Decida - Editor, Founder, Creative Director (Stockholm) Oscar Stenberg - Web, Photography (Stockholm) Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) Spoek Mathambo - (the Zombo Blog) (Johannesburg) Alex Dabo - ( the Do The Dabo Blog) (Stockholm) Mira Bajagic - Event / Production (London) Pernilla Philip - Design (Amsterdam)
What a trip it's been! New York, to just step out the door and know anything can happen! I've been thinking about ways to put some kind of summation together, but we've just been through so much, met so many great people (both on a personal and professional level) that it just feels impossible to put down in 0 and 1's.
Some huge thank you's to, of course, the one and only Robyn, for taking us all on this journey, thanks to band, Ali + crew, Interscope & Cherry Tree, the whole SNL cast, Alexander Wang & Co, Stevie Huynh & Steven Aturo, Jacky & Opening Cermony, Marcus Holmlund, Jeremy Scott & Pablo. And to Helen, best hostess ever!
And I'm so thankful for all the love we've been given! Officially and in private!
"The pop music stars were (literally/figuratively/awesomely) aligned on Saturday evening when Swedish pop gem Robyn (and her BANANAS custom platform Timbs) took the SNL stage and former tour homegirl Katy Perry was the night's hostest-with-the-mostess. But was America ready for the Swedish pop tart with a bite and her body-rollin, making-out-with-herself dance moves? She did a backwards-somersault-into-a-full-on-dance-floor-hump while rocking a pristine bowl cut (which our little brothers totally had in '96) WHILST singing "Call Your Girlfriend," and it might've actually changed our lives, like, forevs. *dead* Call US, girlfriend. Not only do we wanna borrow those bouncy moves, we also want to raid that suitcase of yours."
"Swedish Pop singer Robyn was the latest musical act to guest perform on Saturday Night Live here in New York. Her outfits are always on point and Saturday’s showcase was no exception. MTV quickly picked up on who made her jacket and leggings but was stumped as to who created the crazy CK corset she wore, comprised entirely of assorted Calvin Klein boxer brief bands sewn together."
Bret Easton Ellis tweeted:
"Robyn. SNL. Awkward. Real. Probably the best musical guest they've had all season: Call Your Girlfriend and Dancing On My Own equal awesome."
"I don't need to give her advice, she needs to give me advice. She's cool, dude. She makes everyone cooler. ... She's just, like, the epitome of effortless cool, like you look at her wardrobe and you think, 'I don't think I could wear that,' but she wears it and she just owns it."
"She's always wearing platform shoes. And she was wearing them way back when, in the beginning of the tour. And now Prada's doing them; everyone's wearing them. Rihanna's wearing them. I'm wearing them after all of the convincing, so she's kind of the tastemaker. It's gonna be a great show because of that.
And the + list goes on... but there's been some minus signs too, of course, that's how you know you are doing something different - not everyone will recognize it. I bet some viewers thought who the fuck is this, what the fuck is she wearing and how the hell is she dancing? That's how it should be, don't follow the blue print, it only leads to sterotypes, and that we have a phobia of. + I know we got the heavy weights with us...and our hearts!
We kept working with what we've been doing during the whole Body Talk tour, stickin to our grapes. So the silhouette is the same, Alexander Wang blessed us with an plastic jacket from SS12 and a vest from the latest Resort Collection. Then the Ck Belt and leggings from Australian brand Black Milk (yes the fans can get their own). Before I left Sweden we also designed a new top, it follows bellow.
is our Editor-In-Chief and founder of the 2FACED1 project.
Stereotypophobe, stylosopher, popculture head and first and foremost a 2FACED1. Net-native based in Stockholm, Sweden.
- Creative Director/Art Director/Graphic Designer
- Stage Director/Choreographer
METAL MAGAZINE described her as follows:
”Decida is a pop cultural nerd, music fiend and global inner-city citizen based in Stockholm. A "Jackie" of many trades who realized that the message is more important than the type of media you're working with, She has a background in social studies and graphic design, and is currently a Creative Director and a stylist or "Stylosopher", as she likes to say. "I'm one who uses clothing as codes for identity, knows the brand history both the official one and the one of the streets and sees style as a reaction of the society it's created in" she says."