"2FACED1 is a visionary digital network, a loose collective with members in Europe, Africa and North America, bound together by what we call ‘stereotypophobia’."
“It is all about critical questioning of what identity really is. Would you be the same person in another context? Does society have certain expectations on you based on traditional parameters like class, gender, color, sexual orientation, religious beliefs and so on? And how much do these expectations affect your so-called self? Every forward thinking person are aware of those things, its a gift which also make you relate to other peoples struggles.”Read more
2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .
Decida - Founder, Creative Director, Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm)
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm)
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Mira Bajagic - Event / Production (London)
Pernilla Philip - Design (Amsterdam)
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The 2FACED1 honorary member, Saul Williams, breaks it down the way only he can:
"My question to you tonight is,
what is your mind's immigration policy?
Do you detain foreign thoughts that may have entered your mind illegally
against the wishes of your parents, pastors, teachers, leaders,
or perhaps simply against the security of your own comfort?
Are there other thoughts that you have perhaps allowed to go unchecked,
unquestioned because they seem aligned with your so-called identity?
Are you certain that you are not a victim of identity fraud?"
I'm calling it a true privilege to hang out with Saul in the beginning of 2011 in Paris some months before he released Volcanic Sunlight. we listened to some of the, then not yet released, songs, checked out Spoek's "Control" video and also stopped by Damir's house of Doma fashion. A visit that resulted in Saul Williams in Damir Doma for the Berlin Film Festival and the screening of TEY by Dirctor Alain Gomis. (PS read a review over at Africiné by Katarina Hedrén).
Few people I know can live up to the title "Stylosopher" as this man can.
With a background in Sociology and Economics, Street Dance, Graphic Design, Advertising and PR, this net-accustomed Creative Director, Video Director, Choreographer and Stylist has developed a deep understanding of the energies that drive contemporary creative culture. Knowledge utilized and subverted while creating innovative projects, looks, moves, videos and performances for artists such as Robyn, Snoop Dogg and Neneh Cherry among others. Decida is also the founder of 2FACED1, a loose Transnational creative collective with members in Europe, Africa and North America, bound together by a mindset evolving around “stereotypophobia” and the view of identity as something fluid and contextual. Via FUNKORAMA she also works with Branded Entertainment, PR, events and Transmedia Storytelling.
METAL MAGAZINE described her as follows:
”Decida is a pop cultural nerd, music fiend and global inner-city citizen based in Stockholm. A "Jackie" of many trades who realized that the message is more important than the type of media you're working with, She has a background in social studies and graphic design, and is currently a Creative Director and a stylist or "Stylosopher", as she likes to say. "I'm one who uses clothing as codes for identity, knows the brand history both the official one and the one of the streets and sees style as a reaction of the society it's created in" she says."