about 2faced1.com

"2FACED1 is a visionary digital network,  a loose collective with members in Europe, Africa and North America, bound together by what we call ‘stereotypophobia’."



“It is all about critical questioning of what identity really is. Would you be the same person in another context? Does society have certain expectations on you based on traditional parameters like class, gender, color, sexual orientation, religious beliefs and so on? And how much do these expectations affect your so-called self? Every forward thinking person are aware of those things, its a gift which  also make you relate to other peoples struggles.”

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Founder, Creative Director, Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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contact: info@2faced1.com

The Project Is Ongoing

Post date Mon 10 Feb 2014 10:31 PM

Ahead of his time, the importance of Cultural Theorist and Sociologist Stuart Hall's work has still not shown its full potential yet. But it will. Cause the project is ongoing. Stuart Hall passed away yesterday but his observations in the areas of media, cultural identity, power structures and society in the UK, has been and will be applied on many more countries as a tool to understand a world in constant change. For Hall, was culture a "critical site of social action and intervention, where power relations are both established and potentially unsettled" and identity something fluid, constantly changing. He mapped out Neo-liberalism at an early stage, pin-pointed the challenges for the multi-cultural society and marked out the problems with a "British nationality". It's exactly here Hall's reasearch gets highly topical in a country such as Sweden (+ many more). Watch the full "The Stuart Hall Project" by another long time 2FACED1 favorite, John Akomfrah here. It doesn't get much better than this. Trailer below.

(SWE Ps. Filmen visas i Tensta Konsthall 20 mars)


Interview in the Guardian 2007 "Cultural Hallmark"



Decida is 2FACED1's Creative Director and big boss and blogs over at the Decida Style