2FACED1.com shows one persons two different faces in photos;
Persona 1: WHAT YOU WANT TO BE CONSIDERED AS
Persona 2: WHAT YOU FEAR TO BE CONSIDERED AS
This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!
A 2FACED1 STATE OF MIND
A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.
2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity.
Decida - Editor, Founder, Creative Director (Stockholm) Oscar Stenberg - Web, Photography (Stockholm) Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) Spoek Mathambo - (the Zombo Blog) (Johannesburg) Alex Dabo - ( the Do The Dabo Blog) (Stockholm) Mira Bajagic - Event / Production (London) Pernilla Philip - Design (Amsterdam)
On Midsummer’s Day - the day after what is probably the most notorious of the Swedish holidays - an inconspicuous package wrapped in brown paper and string was delivered to a selected few. With no sender, except for a shiny label reading #UShouldKnowBetter (it was said some of the recipients took it as a hint to the past night’s activities). However the content: a pair of Adilette slippers and customized “U Should Know Better”-socks, referred to Robyn.com where, of course, the real action had taken place the previous day. Releasing a music video on Midsummer’s Eve? Hell yeas we're creating new traditions where we dwell 2FACED1 style!
While Decida is taking a well deserved holiday leave, the 4 NEW TIMES' SAKE eBay-store is still up and running! Now filled with fresh goodies from Decida's personal closet, from styling gigs and not to mention that Robyn-jacket that is still up for grabs... As you keep buying, we will keep adding more items!
ROBYN - For always being brave and for believing in me, for letting me do this, for all the fun, for doing what you do.
MIRA - For everything (silk gloves included) No videos without you.
PERNILLA - No videos without you, no idea without you.
TYLER - For being you
JONAS ERDENBERG - Keeping this shit together *AlltidStegetFöre
SAM B- DoP For all knowledge, location scouting (the best) hook ups and support
JAMES at WHITEHOUSE- For pushing the video to another level, best editor out there, hands down
JIM & CLAIRE - For bringing this lovely kid (and his sieblings!) up and being a part of this
RICHARD - For being my organized right hand
JiM & BEN - For the work with BTS and patience
BJÖRN - Master of Colors
ANDY @ SPLICE, SMOKE & MIRRORS and LINDA @ STOPP - For believing in the project
JONAS - Last minute savior
MACEO - Last Minute savior
RODAN & KYU - Let's make all those other ideas happen soon
TOBY - Nailing the P-Dogg
LUCY - Making that budget werrrk
SNOOP: For the inspiration
DOP: Sam Brown
Producer: Mira Bajagic
Mini-Robyn: Tyler Keohane
She-Snoop + AD Support + MIXORY creator - Pernilla Philip
1st AD: Richard Newman
2nd AD: Tom Allan
Art Director: Lucy Hayley
Prop Master: Laurence Archer
AD assistant: Seb Pietrovito
Stylist: Toby Grimditch
Stylist Assistant: Giulio Ventisei
Storyboards: Tom Humberstone
Hunk: Marcus Morrisson Pemberton
Lady: Simone Plummer
Steadicam: Barney Davis
Focus Puller: Sarah Rollason
DIT: Jay Patel
Camera Trainee: Clive Williams
Gaffer: Steve Cotton
Spark: Kyle Mann
Key Grip: Sid Le Sarge
Sound Playback: Joe Murrell
PA: Emma Lamp
Chief Make Up: Kate Lindsey
Make Up Assistant: Kristina Ralp, Tina Solberg Torstad
Braids: Joy at Dominion Hair & Beauty
Chief Hair: Hiroshi Matsushita
Hair Assistant: Jesus Junior
Unit Nurse: Chris Mcgonigall
Action Vehicle: John Noel
Camera truck drive: Alexey Jukevic
Production Driver: Ravi Junea
Runner: Danny Matthew, Benson South
Offline Editor: James Norris at Whitehouse Post
VFX Titles – Rodan Tekle and Kyunghee Jwa
VFX – Maceo Frost
Grade - Björn Frithiof at Stopp
Online Editor - Adam Dolniak at Splice
Casting Tyler - Mark Summers Agency
Extras: Loren Anthony, James Wood
BEHIND THE SCENES
James Simpson & Ben Bishop
Grade and Sound: Jonas Wessman
Producer: Mira Bajagic Here Now / 2FACED1
Also thanks to: Eric, Sinead, Tom, Daniel @ DEF, Lina Thomsgård, Colin O'Toole, Duncan Russel and Andrew @ Smoke & Mirrors, Max Vitali, adidas Originals Nordics and LA, Oscar S, Anton & Oskar, Jasmin, Linn, Selam, Alex, full 2FACED1 crew in Stockholm and all over the world (and to all these 2FACED1 who don't know they are 2F1s yet)
Spoil Concept, Acne & Greta Johnsén, Emilia De Poret, Dr. Martens, Chambres, Spanx, adidas Originals
Note: We had trouble with the mailing list so not all that what supposed to be invited was, we didn't do this part ourselves but we're sorry for that. Then many people didn't OSA in time and about that we can only say; you have to play it safe when the JPG himself comes to town!
Me + friends have made a little something, something for Gaultier's visit in Stockholm for the opening of his marvelous exhibition! Call it a tribute, a performance, buskis or what you want! it'll be fun!
is our Editor-In-Chief and founder of the 2FACED1 project.
Stereotypophobe, stylosopher, popculture head and first and foremost a 2FACED1. Net-native based in Stockholm, Sweden.
- Creative Director/Art Director/Graphic Designer
- Stage Director/Choreographer
METAL MAGAZINE described her as follows:
”Decida is a pop cultural nerd, music fiend and global inner-city citizen based in Stockholm. A "Jackie" of many trades who realized that the message is more important than the type of media you're working with, She has a background in social studies and graphic design, and is currently a Creative Director and a stylist or "Stylosopher", as she likes to say. "I'm one who uses clothing as codes for identity, knows the brand history both the official one and the one of the streets and sees style as a reaction of the society it's created in" she says."