about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:

Persona 2:

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!



A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Editor, Founder, Creative Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Alex Dabo - ( the Do The Dabo Blog) (Stockholm) 
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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Under Construction


contact: info@2faced1.com


Post date Wed 16 Apr 2014 2:16 PM

Doesn't get much better than this: THE Robert Owens, all-time favorite house vocalist, Adam of Kindness (also directing the video) remix on Dev Haynes "Unkle". Thanks guys, for doing the music I would (try to) do if I did music. <3

2.34 aaaaaah

Ps. Talked about what some called "Normcore" I tried to un-connect the basic meaning from fashion and talk about the problem when something that is supposed to move away from fashion as focus, becomes seen upon as a "fashion-trend". Would do it clerarer today, short notice thingy... (Swedish: Epstein & Nordegren i P1 Lyssna här)

Out Of The Black - The Video

Post date Wed 19 Mar 2014 5:40 PM

Amazing to work with director 241-24-7 aka Dario Vigorito, after seeing his references the styling idea of raincoats felt - booom - just natural to me.

Like Conny did put it " This is the natural follow up to the Man Child video"

Gaurdian tweeted:"deadliest partnership since Dahlin and Brolin!"

MTV "The Two are a natural fit"

(Hihi:  DIY "There's probably a deep message behind this, but it's all about those windbreakers, if we're honest")



Post date Tue 11 Mar 2014 8:05 AM

- The only word that matters today above. I quote my excellent friend Nadia El-Imam "Solidarity and engaging ourselves and everyone we know in the work that needs to be done. This is back to basics grassroots, knocking on doors, getting strangers to talk and work together work".  How about doing that? I'm like halfblind, always in my own world when I get out of the door, I could be SO MUCH better. And I know each and one have their own private struggles to cope with at the same time but lets try to meet / see people today ok?

- Zhala "Prophet" EP out! Yes Zhala our fellow 2FACED1 is now Robyn's first artist on Konichiwa. Robyn couldn't resist, and I know why! Prophet EP is just a first little taste of what she can do. I can't wait for you guys to hear the rest is something special. And when I say it I mean it, I don't drop the word genius everyday but Zhala is a musical genius.

Below also the performance we created for Grammis. The idea of re-creating a classic video came from the production company, an idea fun for an established artist, but not exactly as easy for a new artist who's there to tell her own story for the first time. The pick "Smells Lile Teen Spirit" had something of a similar energy and we have friends from Zhalas old school and her auntie plus superhero drummer Astrid among many others. Did the best we could but it was hard balancing during the poor circumstances, some in the production team was in for "vid-eoke" rather then focusing on the uniqness of the artist. (Also check out Robyn in Am-Mainz, which is also what I'm wearing (see more on my Instagram))


- So no Grammis for us. To get Snoop to co-sign on a queer 2FACED1 video wasn't enough (yeah I hate to loose If I have to compete). They should know better. But i got a text from Neneh Cherry saying we would win, during the day. So we did, cause she's the boss. (And btw, still noone has encoded all the hidden messages of the video lol.)

- More things popping, new update soon. Remember: Solidarity.

2FACED1 galore, moi, producer Mira and Pernilla!

The Different Faces of Jean Paul Gaultier

Post date Mon 24 Feb 2014 6:57 PM

Photo: Viktor Flumé

"It was a total surprise and I loved every second of it. The performance was the highlight. There was great energy and a spirit of freedom. A true honor!" - Jean Paul Gaultier

The beautiful pics from our Jean Paul Gaultier-tribute show shot by Viktor Flumé can now be seen over at (Swe) bon.se and here:

“2FACED1 is a loosely connected transnational collective. But it's also a term describing a person who moves between different types of identities and is comfortable doing so. We wanted to make Jean Paul Gaultier feel at home with us. Shima Niavarani was the hostess, she always felt straight take from a Gaultier-runway show. Or a Jean-Pierre Jeunet-film. The idea was to let Shima portray a Gaultier-stalker, o person he never knew about, who had been following him all these years. Shima and I sat down, dug through Gaultier history, while considering the common references with 2FACED1 - where fashion is primarily about identity and codes. My idea was to let each performing artist personify a theme from the exhibition: for example the vogue dancer Fredrik Quiñones represented "The Budoir" and Penelope Strikes embodied his fleshy themes "Skin deep". Mariam The Believer was turned into a valkyrie, Bianca Traum created "Metropolis". Zhala and Brandy made Punk Can-Can out of Prophet. And when the stalker Shima finally dared to approach Jean Paul, it wasn't the real Gaultier - it was Robyn wearing a kilt and a striped sweater." 

/Decida 2014/02/19 



A little Piece Of History

Post date Mon 17 Feb 2014 4:25 PM

So fortunate to be able to work with this woman earlier this week. Age is nuthing but a number for real (eh not in an R. Kelly type of way though). Neneh is pure gold.

So: I'm not too old for anything. And I'm not too young for anything. I'm just me.

And P.S. I think we made a little piece of history...

I don't know exactly how many times I've been watching this video since it came out in 1991. So spot on today - the whole set -wow! Only difference is Tyson - baby in the vid, just like Neneh said - is now 25 years old. Also: spot iconic stylist Judy Blame to the left!

Out Of The Black

Post date Mon 10 Feb 2014 6:56 PM

...out of the blue. Wihoo! Funk, organicism & Lo-fi deluxe! Rob and the coolest 50 yr old in the game.

Reptile Mission

Post date Mon 3 Feb 2014 9:11 PM

New song by Julia Spada! Production by her and Peter Jarett! Artwork by me / 2FACED1!

Stay tuned for more from Julia this spring! Yes Julia - the voice of Saturday Mondays "The Ocean", you'll saw the 2FACED1-video by Maceo Frost and Robin Günther with Dennis and Bianca!


Invisible Giving

Post date Sat 1 Feb 2014 12:19 AM


Photo of Mariam from our Gaultier -Tribute Show this summer

 If anyone missed "Blood Donation" last year go find out. One of the best albums 2013, hands down. _All _the _things accommodated in this single song. The tempo incrementing, the phrasing, Mariams voice...

P.s. This remarakble woman is a part of the upcoming 2FACED1-project in March.

Three The Hard Way

Post date Thu 30 Jan 2014 5:04 PM

This week:

1. Intellectual stimulation witch A tribe called Each One Teach One - our academic Hip Hop Studies (- to Cultural Studies)  work shop, once a month at ABF-huset. Tuesday was the #2FACED1 - factor extra high with a lot of Cultural Studies / Birmingham school material presented by Nathan Hamelberg. Think Stuart Hall, Paul Gilroy, Dick Hebdige and so on! So much valuable knowledge for a modern Sweden 3.0 - as a part of a global context.

2. See "Fashion" on Svt, one day at work with moi (a very ill person when this was recorded though =/), feat. U Should Know Better and the interactive Malcolm B video project etc, follow me and Maceo Frost while we are directing Malcolm Bs new video.

3. Organizing the music with Ninsun Poli @ the #HernandezCornet fashion show during Fashion Week, my only appearance (except watching Beckamans Pupils show called "Other Perspectives", had to since shifting perspectives is my way of life...!). BTW: Stay tuned for my project with the Konstfack pupils as guest-lecturer in March!

Miss my, now, old office!

What Dialogue In Which Room @ What Time

Post date Sun 26 Jan 2014 7:02 PM


- What dialogue in which room @ what time. Everyday wisdom of a 2FACED1 with, never less than, 2 faces, 2 rooms, 2 perspectives in the mind at the same time.

- Old friends <3

- It was never a cliché... it's all about this...

Photo: Nan Goldin. Corina, Juliet Cuming, Kim Gordon, Lady Miss Kier, MC Lyte, Kate Pierson, Crystal Waters, and Tina Weymouth filming a pro-choice public service announcement in 1991.

Aaand one of my all time favorite dance clips got a remake "Twerking in The Rain" LOL