2FACED1.com shows one persons two different faces in photos;
Persona 1: WHAT YOU WANT TO BE CONSIDERED AS
Persona 2: WHAT YOU FEAR TO BE CONSIDERED AS
This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!
A 2FACED1 STATE OF MIND
A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.
2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity.
Decida - Editor, Founder, Creative Director (Stockholm) Oscar Stenberg - Web, Photography (Stockholm) Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) Spoek Mathambo - (the Zombo Blog) (Johannesburg) Alex Dabo - ( the Do The Dabo Blog) (Stockholm) Mira Bajagic - Event / Production (London) Pernilla Philip - Design (Amsterdam)
2FACED1 would like to promote the project "This is Sweden" by fashion designers Ana and Pablo Londono. Together they have created a multidisciplinary project (exhibition, collection, graphic novel and short film) that in multiple ways springs from anxiety concerning the current European situation, where xenophobic political parties are represented in approximately half of EU´s countries.
"By using colors that created tension when we grew up we want to reclaim the right to define ourselves and claim Sweden as our home. We get inspired by our childhood in Säter where refugees from all over the world mixed their cultural expressions with what they found at the flea market or the local recycling centre. At the same time, we celebrate the Nordic crafts and idiom that we were brought up with"
"This is Sweden" challenges conceptions of "Swedish", and at the same time there is a universal transnational 2FACED1-twist, marinated in streotypophobia. The dutch illustrator Job Kind who participates in the project says:
"It might as well be called "This is the Netherlands" since we are suffering from the same epedemic over here."
The name is of course an homage to the film "This is England" (2006) and its reflection of what sociologist and cultural theorist Stuart Hall refers to as Thatcherism, and its representation of problems that we, in many ways, still are facing today.A day like today we urge you all to keep it positive. The path to fascism is surrounded by fear. Aggressiveness is another from of fear. The fascists from each country will have trouble co-operating on an EU-level, our communities ARE in themselves transnational, let's keep learning from each other and fight this fascism in what ever new form it comes in. Create options and keep it positive!
Zhala and Alex was of course there, and we talked a bit about 2007 and kicking "Swede Merch", yup we got a problem when it still is considered provocative to do so. But this is Sweden.
Doesn't get much better than this: THE Robert Owens, all-time favorite house vocalist, Adam of Kindness (also directing the video) remix of Dev Haynes "Unkle". Thanks guys, for doing the music I would (try to) do if I did music. <3
Ps. Talked about what some called "Normcore" I tried to un-connect the basic meaning from fashion and talk about the problem when something that is supposed to move away from fashion as focus, becomes seen upon as a "fashion-trend". Would do it clerarer today, short notice thingy... (Swedish: Epstein & Nordegren i P1 Lyssna här)
- The only word that matters today above. I quote my excellent friend Nadia El-Imam "Solidarity and engaging ourselves and everyone we know in the work that needs to be done. This is back to basics grassroots, knocking on doors, getting strangers to talk and work together work".How about doing that? I'm like halfblind, always in my own world when I get out of the door, I could be SO MUCH better. And I know each and one have their own private struggles to cope with at the same time but lets try to meet / see people today ok?
- Zhala "Prophet" EP out! Yes Zhala our fellow 2FACED1 is now Robyn's first artist on Konichiwa. Robyn couldn't resist, and I know why! Prophet EP is just a first little taste of what she can do. I can't wait for you guys to hear the rest is something special. And when I say it I mean it, I don't drop the word genius everyday but Zhala is a musical genius.
Below also the performance we created for Grammis. The idea of re-creating a classic video came from the production company, an idea fun for an established artist, but not exactly as easy for a new artist who's there to tell her own story for the first time. The pick "Smells Lile Teen Spirit" had something of a similar energy and we have friends from Zhalas old school and her auntie plus superhero drummer Astrid among many others. Did the best we could but it was hard balancing during the poor circumstances, some in the production team was in for "vid-eoke" rather then focusing on the uniqness of the artist. (Also check out Robyn in Am-Mainz, which is also what I'm wearing (see more on my Instagram))
- So no Grammis for us. To get Snoop to co-sign on a queer 2FACED1 video wasn't enough (yeah I hate to loose If I have to compete). They should know better. But i got a text from Neneh Cherry saying we would win, during the day. So we did, cause she's the boss. (And btw, still noone has encoded all the hidden messages of the video lol.)
- More things popping, new update soon. Remember: Solidarity.
“2FACED1 is a loosely connected transnational collective. But it's also a term describing a person who moves between different types of identities and is comfortable doing so. We wanted to make Jean Paul Gaultier feel at home with us. Shima Niavarani was the hostess, she always felt straight take from a Gaultier-runway show. Or a Jean-Pierre Jeunet-film. The idea was to let Shima portray a Gaultier-stalker, o person he never knew about, who had been following him all these years. Shima and I sat down, dug through Gaultier history, while considering the common references with 2FACED1 - where fashion is primarily about identity and codes. My idea was to let each performing artist personify a theme from the exhibition: for example the vogue dancer Fredrik Quiñones represented "The Budoir" and Penelope Strikes embodied his fleshy themes "Skin deep". Mariam The Believer was turned into a valkyrie, Bianca Traum created "Metropolis". Zhala and Brandy made Punk Can-Can out of Prophet. And when the stalker Shima finally dared to approach Jean Paul, it wasn't the real Gaultier - it was Robyn wearing a kilt and a striped sweater."
So fortunate to be able to work with this woman earlier this week. Age is nuthing but a number for real (eh not in an R. Kelly type of way though). Neneh is pure gold.
So: I'm not too old for anything. And I'm not too young for anything. I'm just me.
And P.S. I think we made a little piece of history...
I don't know exactly how many times I've been watching this video since it came out in 1991. So spot on today - the whole set -wow! Only difference is Tyson - baby in the vid, just like Neneh said - is now 25 years old. Also: spot iconic stylist Judy Blame to the left!
is our Editor-In-Chief and founder of the 2FACED1 project.
Stereotypophobe, stylosopher, popculture head and first and foremost a 2FACED1. Net-native based in Stockholm, Sweden. Creative Director/Music Video Director/Stage Director/Choreographer/Stylist
METAL MAGAZINE described her as follows:
”Decida is a pop cultural nerd, music fiend and global inner-city citizen based in Stockholm. A "Jackie" of many trades who realized that the message is more important than the type of media you're working with, She has a background in social studies and graphic design, and is currently a Creative Director and a stylist or "Stylosopher", as she likes to say. "I'm one who uses clothing as codes for identity, knows the brand history both the official one and the one of the streets and sees style as a reaction of the society it's created in" she says."