about 2faced1.com

"2FACED1 is a visionary digital network,  a loose collective with members in Europe, Africa and North America, bound together by what we call ‘stereotypophobia’."



“It is all about critical questioning of what identity really is. Would you be the same person in another context? Does society have certain expectations on you based on traditional parameters like class, gender, color, sexual orientation, religious beliefs and so on? And how much do these expectations affect your so-called self? Every forward thinking person are aware of those things, its a gift which  also make you relate to other peoples struggles.”

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Founder, Creative Director, Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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contact: info@2faced1.com

A Golden Middle Finger

Still in school, she’s the self-appointed genius who already can guarantee that monuments will be raised in her name. Busy planning her upcoming “undercover” political takeover, Ghazal Amin always makes sure there’s time left to pursue her main interest - to hate on people. It does happen for a noble reason, but with a record of more beefs than all Swedish rappers together, there’s no doubt that this 2FACED1 knows her stuff. Ghazal got that golden middle-finger, and she’ll make sure you notice the high carat gold it's made of!

The 2FACED1.com slogan might say “It’s Not What You Wear, It’s Why You Wear It”. But the 2FACED1 stories are just as much about What You Don’t Wear And Why You Can’t Wear It. Because if there’s something the existence of the 2FACED1s shows, it's how identity is something constantly created / recreated. It’s contextual.

“Ignorance Is A Bliss”, Ghazal Amin says, excluding herself from these truly blessed. Her story contains, however some stuff that Christian hypocrites might find familiar. Because listening to her everything indicates that Ghazal was born with a

“But if people are stupid enough to think I’m cool just because of how I look, what I work with, or who I’m friends with, why shouldn’t I use it?”

built-in panoramic view in her eyes. A mega screen that projects all the world’s injustices straight into her brain. Pretty much like Jesus said he had. Luckily, the similarities between Jesus and her ends there. Because Ghazal would never try to save the world with religious bullshit and dirty hair. First of all, she’s a feminist. And secondly, she doesn’t forgive assholes. Thirdly; you won't see her in a greasy hair-do.


Suit jacket - Nakkna
Shirt - Comme Des Garçon Vintage
Trousers - Mini Market
Shoes - Vintage


What Ghazal Amin want to be considered as:

The person Ghazal wants to be considered as, could easily have been Dag Hammarskjöld. But it’s not like she wants to be, or look, like that old, and very dead, man. She just would love to have his status. And that’s also why Ghazal’s Persona 1 is: the power dressed boss of everything. The one who rides first class in a razor sharp Jil Sander suit, but with a golden middle finger that will never loose it's political agenda...

– I’m that little snake that gonna get to the positions where the power lies and then attack with and my undercover feminist agenda. So I better get into some Power Dressing! Unfortunately I’m not boss over the whole world already, ha ha.

Ghazal Amin was born in Thailand during her parents’ escape from Iran, but grew up in Hofors after her family assigned political asylum in Sweden. The young Ghazal was a fun little person who most of all wanted to hang out with her bike, and her childhood was pretty much spent biking around the small steelwork town. A town she today describes as “a shit hole for narrow-minded people”. But as a kid, Ghazal was actually pretty care free. Something she think saved her from a lot.

– I understood I was a bit different with my black hair when the other kids said it was gross, but no one ever explained the context. I mean, I didn’t even understand I was Iranian. My dad joked and told me that I was an orangutan from Thailand. And seriously, I believed that for ages! There are even sketches I made as a kid where I’ve

“The level of my tolerance for privileged men’s hurt feelings is extremely low, since it’s always out of proportion to the actual criticism they are recieving”

painted myself as an monkey ha ha ha!!!

We know that growing up in a country where the white middle class is synonymous with being normal, you directly materialize as “the other” if you don’t fit into the norm in terms of class, family constellation or ethnicity. A norm most of us maintain and reproduce. But some folks are extra specialized in norm fascism, and they’re called; kids. While we think they’re innocent cutie-pies, they’re rather small scheming Christian Democrats who bullies everyone lacking George W Bush’s family structure. As Ghazal puts it herself:

– Of course I also wanted that unquestioned  “normality” with new clothes and two parents at the 6 PM family dinner as a kid. That is what you need to not feel alienated.

Twelve years old, Ghazal, however, left “shit

hole” and moved to Gothenburg with her mom. The bike was replaced by concerts, fake ID’s and the mandatory teenage crimes. “Live Fast Die Young” style. But as every 2FACED1, she realized it’s all about the context.

– I remember when I first visited the Hultsfred Music Festival. All of a sudden I wasn’t the ugly girl anymore. Everyone thought my black hair and “non- Swedish” appearance was cool and unique. And yeah, it was exoticism 2.0, but it made me realize how easy it was to become one of the cool ones. You just had to turn into “the right” shape in each context. So after that I just made sure to always find myself in situations where I could be cool, ha ha! I think I went through like every subcultural group that existed. But I guess I needed that time to understand I belonged everywhere and nowhere at the same time.

Using and-/or playing with social codes and stereotypes related to ethnicity, nationality, gender, sexuality and class isn’t uncomplicated though. The line between messing up and reproducing a normative

Earring - Vibe Harslöf
Jacket - MA-1 Bomber Jacket
Necklace - WeSC
Mesh Top - Jean Paul Gaultier
Mesh Cardigan - Public Beware
Rings - Stüssy and Zanzlöza Zmycken
Skirt - Vintage
Shoes - Timberland


What Ghazal Amin fears to be considered as:

Ghazal’s Persona 2, the person she does not want to be considered as, is the trashion underdog, a club hopping festival star. The rebel youth who gets her picture taken by lecherous street style photographers, giving them the finger. A kind of person that Ghazal, in a way, also of course is, but who she would never fully dress like. Because even if Ghazal likes to play with the stereotypes, there will always be a fear of becoming this one.

– I lived in NYC for a while on a student budget. It was freezing cold so I had to buy a winter jacket and found a cheap vintage item. It worked out fine around my arty-fartsy fashion, music people. But when I got back to my friend’s hotel alone, the staff looked at me like I was an illegal refugee, and I just felt all that shame again. Last time I wore that jacket in other wor(l)ds!!!

system is thin. But for Ghazal, it’s always been about taking advantage of an unequal and hierarchical system.

– I’ve actually no problem with becoming the good looking chick and use the benefits that comes with it. I know who I am and my self esteem isn’t based on how I look, or if other people think I’m hot or not. I’m aware of the problems with the construction of normative female beauty. But if people are stupid enough to think I’m cool just because of how I look, what I work with, or who I’m friends with, why shouldn’t I use it? It’s not that I care about that kind of status or coolness anyway.

As long as you don’t lose yourself and start believing in that hype of course. Then you’ll be just another stereotype and reproduce the system instead of using it...But when you say you don’t care about that kind of status, does that mean that you care about some other kind of status then?

– Hehe yeah...But I’m after The Real Status! And that’s not the one you get when you live in Stockholm and work for a hip PR Agency,

“Call me rabid when I hate on things, I don’t give a fuck! I’ve neither the capital nor the time to express myself nice or kindly”

just because people are stupid enough to think that’s cool.

– How do you use your smartness, do you do something that matters. That’s when you get the real status. The “Dag Hammarskjöld status” - the immortal one.

Having the same last name as the tyrannical dictator Idi Amin and talk about becoming Boss Of The World can seem pretty creepy though. It’s not like we haven’t heard the speeches from so called “fair-minded and democratic” leaders before. And as history tells, people with power tend to go nuts. Just because you belong to an oppressed “category” in society, it doesn’t mean you can’t be a part of oppressive power structures in other social contexts.

Is a woman with power OK just because she is a woman? What about “Not Seize The Power - Smash It”?

– There are no easy solutions, but I still

think a sustainable change from within is possible. Of course I’m ambivalent about becoming a part of a system I know is built on hierarchies, but I think you just have to remember why you wanted to be a part of that machinery of power from the beginning. My motive is justice and equality, an agenda I’ll never let go of. So personally, I’m not worried. Women can of course be assholes and oppressors too. Like you said, - there are more social differences than just gender. But I think most of it can be avoided by a constantly active analysis.

And that’s also what being a 2FACED1 is about. To be able to see the big, as well as the small perspective and always analyze one’s own position in society. But ok...So this power dressed Ghazal will always be one of the good. But you’re gonna stay hardcore, right? No mercy for the merciless...or?

– I actually hated Cristian, who now is my boyfriend, actively for six years. I thought he was some spoiled inner city, hipster dude. But when I finally talked to him I understood that I’d been all wrong. And then I fell in love like a motherfucker, haha. So yeah, sometimes I might miss out on “good” people because I’m a hateful judgmental femi-nazi. But most of the time I think I just get rid of a lot of idiots.

The 2FACED1.com crew is not that sure we won’t see the vintage jacket on Ghazal again though. Being a 2FACED1 and have a double-folded perspective on identity is, after

all, about not choosing one or the other. To be all or nothing and at the same time. That’s how a world built out of dichotomies and stereotyping categorization of people will die out. Because in the end it’s rather about unlearning than learning. Or as Ghazal puts it down:

– If you want a social change but don’t even reflect over your own position and privileges in society, you’re just another asshole not changing a thing.



Editor / Styling: Decida
Photos: Oscar Stenberg
Video: Julia Bergström / Decida
Music: fLako "With You"

Make Up: Josefina Zarmén
Hair: Linda Shalabi
Language Overhaul: Anna Gäredal

Wed 29 Apr 2015 7:30 PM
they had given me free gems and codes for steam wallet game s.now i can get free steam wallet games.
Tue 14 May 2013 3:23 PM
Alina Anghel
everything looks amazing! My uk fashion blog
Wed 29 Feb 2012 9:46 PM
She's cocky as hell but i kinda like it
Tue 28 Feb 2012 10:10 AM
where she wanna rebel?
Sat 25 Feb 2012 4:15 PM
Awesomenessessss! The pics are even better than I remembered!!! GOOOSH!!!
Wed 22 Feb 2012 9:07 AM
Wow interesting take fashion!
Tue 21 Feb 2012 4:09 PM
...thats so funny, being a 2faced1 like i am, i also had the experience of a vintage coat that took an unexpected turn! The only difference is that I was alone at a recycling station in Austria when i got the beady-eyes from a garbage man. I really had to stop myself from trying to explain to him that i needed the garbage for an art project.