about 2faced1.com

"2FACED1 is a visionary digital network,  a loose collective with members in Europe, Africa and North America, bound together by what we call ‘stereotypophobia’."



“It is all about critical questioning of what identity really is. Would you be the same person in another context? Does society have certain expectations on you based on traditional parameters like class, gender, color, sexual orientation, religious beliefs and so on? And how much do these expectations affect your so-called self? Every forward thinking person are aware of those things, its a gift which  also make you relate to other peoples struggles.”

Read more

2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Founder, Creative Director, Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


Follow 2FACED1 on Facebook



contact: info@2faced1.com

a Rhizomatic Romance Dance

Post date Tue 17 Mar 2015 1:08 PM

A Rhizomatic Romance DANCE #1

* SATURDAY 21st of March
* 23.00-02.00

DJs: DJ Taro, Tony Karlson, Alx9696, DJ Range (NYC/U-a) + secret guest!
Facebook event

H*U*N*G*R*Y? Food for body/mind/soul will be served at:
~ A Rhizomatic Romance TALK #1 from 20.00-23.00 ~
(You have to pre-book the talk + dinner! See TALK/dinner/workshop event here

A Community Without Losing Individuality?

Post date Sun 15 Mar 2015 6:15 PM


2FACED1 presents: a Rhizomatic Romance TALK / Dinner / Workshop #1

A Community Whitout Losing Individuality?

How the hell does a stereotypophobe fit into a collective? Many of us has spent years fighting for space to be ourselves, and tend to shy away from contexts of community from the fear of losing one’s individuality, one’s uniqueness. Some feel uneasy towards being labeled and bunched together in a group, after experiencing many years of discriminating labels picked by others. If mixing that with diffuse borderlines between economic and other values, then, without alliances it easily can turn into neverending underdog-perspectives, a lack of view on own privileges and an obsessive protection of “own territories”. With 2FACED1, we hope to still be individuals emphasizing similarities in the approach to traditional identity indicators rather than in the set identity indicators themselves, which also opens up for relating to other peoples reality.

Robin Carlsson & Christofer Gradin Franzén will come together for a talk about collectives, individuality, vulnerability, egos, brands, stereotypes, Pop Culture and collective intelligence and ideas for future. (In English)

After the talk we will have a short workshop table for table, to exchange thoughts with all participants (in Swedish, and in English if neeeded)

~ Christofer Gradin Franzén ~

has a PhD in both psychology and economics and is, in true 2FACED1 spirit, interested in weaving together different perspectives and seeing processes and structures from different angles simultaneously.

He is the co-creator of Hoffice, a movement that lets people without a fixed working place share structured and inspirational working hours, by utilizing each other’s homes - completely free of charge. He wrote a master’s thesis in economics about micro-entrepreneurs within the tourism field in Gambia, and concerning the possibilities of social and ecological sustainability. This led to him to Sri Lanka, where he worked with social development projects within the grassroots organization Sarvodaya, which has its origins in Buddhism.

“I think these areas of knowledge: psychology and buddhism, meditation in particular, are the most important for our social development processes today. To me, they are about how we will create a sustainable, more loving and beautiful society without being perished by the systems we have already created.”

Christofer is also one of the developers behind the psychological board game Cohero, which is designed to help building the organizations of the future: where self sufficient and committed individuals each contribute with their unique abilities and dedication. The world is facing enormous challenges as well as fantastic opportunities - to handle these we need new models and approaches. Through clear individual and collective visions, great personal responsibility, participation and independence - success is created together, in tune with the world around us and the environment. Is this compatible with 2FACED1?

Adding to this, Christofer has 15 years of experience from coaching basketball and working with management development issues within the field.

~ Robin Carlsson ~

also known as the artist Robyn, spent the early years of her life with her parents in a traveling theatre collective. As a teenage pop artist she went to the US on her own, and has since then successfully managed to create her own space within the music industry, especially through the founding of her own record label ten years ago. Her music and her live performances are characterized by an innovative approach to norms and technology. Robin has built what many would agree to call one of Sweden’s strongest personal brands, something which in part has helped finance her creative process and music production.

Her many collaborations with other artists, most recently Kindness, bears witness to a need for a context, as does her connection to 2FACED1. Robin has a unique feeling for the spirit of the times, an ability to reach out to people, along with a special talent to draw emotion and intimacy with her music - what place could such tools hold in a context outside of the “entertainment business”?

Don't have the time /money for this occasion? The talks will turn into a pod available for all, and we're looking into possibilities to collect digital feedback.

* KL. 20-23.30 (Dinner starts 20.45)
* (+ DANCE KL. 23.30-02.00 free entrance)

Book dinner here

Questions: hi2faced1@gmail.com


Why a Rhizomatic Romance?

Post date Fri 13 Mar 2015 10:11 PM

2015 and it’s time for a new era of 2FACED1.To devote one’s life to arts, music, culture or sports, is often synonymous with looking for alternative ways to live, when today’s “grown up society” with its rewarding systems doesn’t feel too tempting. Many of us have the skills to make a soundtrack to an utopia, show a vision of it or even describe this alternative in words, and most important of all, get other people to experience and really feel it. But how do we actually make IT happen? How do we take ourselves, our vision and or skills seriously when we are based in a context that count everything in numbers, with no distinction between value and economic value?

The goal is to refill energy levels to be able to keep our stereotypophobia intact, find new alliances, be aware of our, different, existing tools and set a collective consciousness, and even a foundation for collective intelligence? If not for a common direction - we all have different backgrounds and different starting points, so at least for carving up the space on each front, making it much bigger as a whole.



is a series of intimate, curious talks including dinner at Miss Clara’s, where artists and musicians with that special talents of sensing the sign of the times, talking directly to/with emotional intelligence and making alternative ways of living, meets progressive minds with research based knowledge in organizational areas of social development. We will also have a small workshop with the audience, table for table, on each subject afterwards. The night ends with a Rhizomatic Romance Dance! For questions contact info@2faced1.com


a Rhizomatic Romance Talk/Dinner 1 (note: the dinner has room for 70 seats, it has to be pre-booked, do it here )

the 21st of March

Kl. 20-23

@ Miss Clara, Sveavägen 48


a Rhizomatic Romance Dance 1 (free entrance)


(more info to come)


2FACED1 presents: A Rhizomatic Romance Talk & Dance

Post date Thu 12 Mar 2015 11:37 AM

A Rhizomatic Romance

2FACED1 presents: A Rhizomatic Romance Talk & Dance, 21st of March (STHLM)

The background:

2FACED1 with its fluid form, its awareness of structures and own privileges is a progressive mindset - but what IS a progressive lifestyle and what tools do we have at our disposal to translate it into action, and how can we help each other?!

2FACED1 has an idea of a Transnational identity based on the shareability of Pop Culture in an digital world. Pop Culture is, in many aspects, a phenomenon driven out of todays market capitalist economy, but we refuse to see all of it as something trivial and dumbed-down for the masses. Instead could it be labeled as a common language and a tool, that in its best moments encourage people to create their own identity and new alliances, and maybe even new ways of living?

During 2013/2014 after sharing intimate talks with different 2FACED1s on different occasions, we set up a workshop to discuss the needs of the future. Now the next step will be monthly events during the spring, starting on Saturday the 21st somewhere in Stockholm. So stay interconnected!


1-2-3 Certified 2FACED1 Tips From ROKK!

Post date Sat 31 Jan 2015 12:24 PM

1. WATCH: High Art - Dir. Lisa Cholodenko (1998)

 “Olive Kitteridge’ is currently up running on HBO and I was reminded of director Lisa Cholodenko. I’d followed this woman’s work ever since i saw her first feature film ‘High Art’ back in 1998, its one of my favourite films. Maybe it’s do with the fact that i had just moved to London and was finding out about life outside of my home town that made this film resonate with me? It could have been my own aspiration to be a photographer that drew me into it’s world and or the encapsulating relationship that sparks out of two people meeting that captured my imagination, I am a hopeless romantic after all. But i think it has more to do with its particular unique representation of Love that enthralled me.

And I’m all about the immersive experience of cinema that laptop’s sometimes cannot provide. So if you choose to see it, try and see it on the big screen, encourage your local cinema to screen it or have a screening of it yourself but watch it big. It’s rich and rewarding.


2. WATCH: Secrets & Lies - Dir. Mike Leigh (1996)

It was 1997, again a transformative time for me living in London and it was also the beginning of a fascination with Mike Leigh and his particular style of work and realisation of characters that is still with me today. Famously secretive about his particular way of working, he manages to craft such vivid and real characters that only Joanna Hogg another favourite director of mine has managed to achieve.

A wonderful film immersed in the complexities of living life like we do. Not some imagined existence that a Hollywood studio conjures up to get bums on seats. His films are always full of characters and actors that allow us to imagine ourselves within them because they do not fall into the stereotypical ideas of beauty. This film manages to break my heart every time i watch it.

This film is easy for me to talk about because it was the first time i really related to what i was seeing on screen. It wasn’t even me i saw on screen, it was my sister. I actually felt like someone had been watching my life growing up and had taken the essence of how my sister used to be and just dropped her in front of me.


3. WATCH: Portrait Of Jason - Shirley Clarke (1967)

I presented this film as part of the Fringe Film Festival in London in 2011 after hearing about it from a friend in New York. The first time i watched it i had to watch it again just to make sure of what i thought I had seen and heard was true. It’s a film that is not just about the person in front of the camera. Jason Holliday was an extremely charming, effervescent and charismatic person of colour that identified as homosexual and as a hustler. And you can see why they would have chosen him as a person to make a portrayal of because of his enduring eloquence and ability to tell a good story. But as the film progresses there is an unease that unfolds as things start to take a turn for the worst.

I admire the cinema verite approach but deplore its eventual prejudice. A true sign of the times when it comes to attitudes towards race and sexuality in the late 60s.



Rokk aka Paul Bryan has been a prominent figure and DJ on London’s queer club scene since he took up a residency at ‘The Cock’ club night in 2003. Previously an A&R man for Parlophone Records he moved on to become resident at the now legendary London club night ‘Boombox’ and followed that with his own night ‘Body Talk’ in 2010 of which Robyn named her last album after. He’s produced, provided remix duties and Dj support for her, The Pet Shop Boys, Isaac Julien, Elmgreen & Dragset, Gorillaz, Kylie Minouge, Marios Schwab and Monarchy whilst touring globally throughout his DJ career. Spreading his wings into more visual elements Rokk is also a photographer and has worked with Bella Freud, Tilda Swinton, John Maybury and Alexander McQueen on their recent fashion films. A short film about Robyn he directed is due for release this year.


What is the need for 2FACED1 in 2015?

Post date Mon 5 Jan 2015 3:21 PM

The future, a sum up of the group discussion Stockholm Dec 15 th 2014

- To meet IRL

 The intimacy in just seeing each other, meeting and sharing experiences is very welcome and needed. One of the key desires were to organize more physical events together on a regular basis: be it workshops, clubs, lectures or just get-togethers to talk, eat or hang out.

- Keep our stereotypophobia intact

Set identities cursors like class, gender, color, sexual orientation, are needed to discover injustice, but to use these categories without reproducing them require a broad knowledge of stereotypes. Since nobody can know them all - see all perspectives, its a collective work to be done. How to gather strength to keep discourage these identities not chosen by oneself, and prevent to grow too attached to them, but still be aware of them to be able to work against them?

- A "Bank of Knowledge”

2FACED1 can be a great source of gaining additional perspectives. The 2FACED1’s are united by a similar mindset when it comes to handling identity as something fluent, but as mentioned before we are all very different as individuals. How to form a bank of knowledge and experiences, which can help in a number of situations?

- Fighting each other’s battles

When one identified by others, as part of a certain group, the person is often expected to represent that group (i.e. women talk about women’s rights and feminism) which in many cases can be legitimate, and even necessary. But at other times, there is stamina in fighting for an issue that is not “yours”. You can be less personally attached and affected, which can be helpful to your argumentation and courage. Also (since we are only human after all…) many of us have a limit where we are simply tired of discussing, or not up for being the “annoying” person who comes with objections. In these moments there is a comfort and security in knowing that there can be other members of the 2FACED1-community stepping in.

- A community without losing individuality

As it is for many people these days, a lot of the 2FACED1’s who attended the workshop are people who work independently - with their own businesses, arts or have their own personal brands - where the lines between work and personal life are not always clear. They lack the community a job in a more traditional sense would entail (such as an office, a boss, colleagues, fixed lunch hours etc.).

For others in a more traditional context, the 2FACED1-community can offer something else - a place for discussions and topics that you perhaps do not meet in that job-aspect of your life.

Whatever purpose it may serve, there is a certain strength in a community/collective, that many miss having. At the same time, there are also some of us who tend to shy away from contexts of community from the fear of losing one’s individuality or uniqueness. Or just feel uneasy towards being labeled and bunched together in a group with others. With 2FACED1, we are all still individuals.

- To do what we do best

Despite being different, having distinct strengths and weaknesses, the 2FACED1 mindset can be applied to whatever it is one do, in any context. 2FACED1 can be a sounding board to explore ways to stay conscious of, or apply this mindset to what one do, both as professionals and in personal life. The most important thing is to continue to do the things we do best, and what suits us as individuals.

Everyone have different ways of communicating, some are verbal while others express themselves better in other ways. In that sense, the format for this 2FACED1-workshop was problematic in itself, but we have to start somewhere :) Which brings us to the concluding point:

- 2FACED1 is what YOU want it to be. 2FACED1 will grow organically with whatever the 2FACED1s decide to do with it. 2FACED1 is not an organization in the traditional way, it is something fluid rather than rigid. Everyone and anyone can be a 2FACED1, it is up to oneself to decide, the only rule is to keep the stereotypophobia intact.

For those of you who couldn’t attend the workshop, there will be more opportunities to meet with other 2FACED1s and make plans for the future. Anyone who is interested in contributing with arranging and planning future events are more than welcome to do so! Contact info@2faced1.com, www.facebook.com/2faced1



What Is 2FACED1 To You?

Post date Fri 2 Jan 2015 6:48 PM

It’s now about twenty years ago since the frustration over stereotypes brought people together, in the environment of Uppsala, a really old university town characterized by its multiplicity and brainy spirit. But if was not until 2009 the term 2FACED1 was coined, referring to how identity will change with context for the stereotypophobic one, focusing on the movement rather than fixed ideas on what identity should be. The 2FACED1.com-site was launched in 2009, it came from the need of, pretty much, showing that WE existed.

One way to communicate the 2FACED1-mindset and show what it was all about back then was through clothes and personal style. Playing with ideals and stereotypes when it came to your own style could in many ways “fuck things up” for those who tried to place you in a certain category by first sight. Over the years passing since then, “personal style” has been claimed by the fashion industry and is making big money. “Personal style” is now packaged and ready to be consumed by whoever [can afford it], regardless of whether that person has any intentions to break with norms or really be forward thinking. It has also become depoliticized with the umbrella term “hipster” that doesn’t distinguish progressiveness from superficial trends. The mindfuck element is not really what it used to be, clothes are in many ways no longer the effective and unexpected mean of communication that it was when the 2FACED1-portraits were published.

During the last three years 2FACED1 has been involved in many different creative fields, but what is the need for such a word, context and collective in 2015?

Monday the 15 th of Dec we organized a workshop with some of the people based in Stockholm from the 2FACED1 network, we started out with a quick sum up of people's perception of 2FACED1;


- Permanent identity crisis (in a positive sense) – identities that collide and cooperate constantly

- Somewhere you can just be

- Not having to choose your identity

- Fluent Identity

- To be everything, everything fits in

- Stereotypophobia (phobia for stereotypes)

- Bridging gaps

- Educating

- See how far you can go, keep challenging yourself

- Consciousness about own privileges

- Inconstant/evolving

- Multitask-thinking, not locking yourself onto one opinion or one perspective

- Personal stories

- Movement through rooms and contexts

- Betweenship

- The Truth ;)


To be continued --->

The Project Is Ongoing

Post date Mon 10 Feb 2014 10:31 PM

Ahead of his time, the importance of Cultural Theorist and Sociologist Stuart Hall's work has still not shown its full potential yet. But it will. Cause the project is ongoing. Stuart Hall passed away yesterday but his observations in the areas of media, cultural identity, power structures and society in the UK, has been and will be applied on many more countries as a tool to understand a world in constant change. For Hall, was culture a "critical site of social action and intervention, where power relations are both established and potentially unsettled" and identity something fluid, constantly changing. He mapped out Neo-liberalism at an early stage, pin-pointed the challenges for the multi-cultural society and marked out the problems with a "British nationality". It's exactly here Hall's reasearch gets highly topical in a country such as Sweden (+ many more). Watch the full "The Stuart Hall Project" by another long time 2FACED1 favorite, John Akomfrah here. It doesn't get much better than this. Trailer below.

(SWE Ps. Filmen visas i Tensta Konsthall 20 mars)


Interview in the Guardian 2007 "Cultural Hallmark"



Decida is 2FACED1's Creative Director and big boss and blogs over at the Decida Style

Hold On To Your Friends

Post date Sat 18 Jan 2014 10:02 PM

Photo: Hilton Als by Philip Lorca diCorcia

Hilton Als, the author of "The Women" and chronicler @ New Yorker (and former VIBE Editor!), oh this remarkable man, you just don't want him to stop talking. On race and feminism in the 70's, why the book "White Girls" is a title of a book containing so much more than white girls. This talk touches subjects like, gay scene in the 70's and 80's, how black women as the head of the household not necessary was dependent on a patriarch and therefor had problems of identifying with white 70's feminism, on on why Jane Fonda is a black feminist, on Michael Jackson and most important of all; on friendship and wanting to show somebody something and what sharing means. This is balm for your soul and goes out to all 2FACED1 friends!


L.A: Times :

"Hilton Als' "White Girls" is as much about white girls as the author's previous effort "The Women" was about femininity — which is to say quite a lot and not at all. Like its predecessor, "White Girls" is an inquiry into otherness, and by extension, commonality, what keeps us apart and also what brings us close."


Decida is 2FACED1's Creative Director and big boss and blogs over at the Decida Style


The Dullest Question

Post date Thu 17 Jan 2013 8:36 PM

"Pinpoint People's Pedigree!" Artwork by Chrille Brun

On one of the last and sunniest days of 2012 I compared responses to the world’s dullest question with a filmmaker and a writer, both of whom – like myself – have spent most of their lives outside their countries of birth. Not that the answer to what we agreed is a personal, yet alienating question is unimportant. The problem is the habit of using it as a device to spot differences rather than to explore the vast common ground that exists between anyone in the world and ourselves. A habit that interferes with our ability to discover unfamiliar facets of the universally shared.

The seemingly innocent and polite five-word question is usually asked minutes into any first encounter and signals the beginning of a third degree inquiry. From experience we know that the probe, usually triggered by our names or hues, ultimately will lead to arbitrary verdicts in matters we never asked be resolved. Matters concerning affinity and, in the end, the right of belonging. Because it happens so often, we also know that such rulings will change within an hour, day or week depending on when next we come upon somebody for the first time.

I was much younger than the other two when I left my birth-country, unaccompanied by older and wiser people. Perhaps that is why I learned much later then they did, that I was under no obligation to contribute to the research of random people. Before that, in an effort to lessen the unease of oversharing, I rehearsed a short narrative, which was more of a summary (and became one myself in the process). Unlike the other two around the table I am not a born storyteller, which might be another reason why treating my story so carelessly came more naturally to me.

In stark contrast to my own sloppy narrative of some years ago stands the most striking and carefully told story I came across in 2012, which was the story of Satché - a man about to die. Alain Gomis’ latest film Tey (Today) unfolds as a journey between Satché’s mother’s house and the home of his wife and two children where he is heading for his final rest. While navigating through Dakar, Satché, played by poet and performer Saul Williams, is confronted with defining aspects of a life, which spanned over two continents. His, it is implied, was an existence that oscillated between close companionship and utter solitude, excitement and disappointment, as well as between hope for a better future and absolute despair. During the course of his walk Satché is celebrated at times and taunted at others. He is flirtatious in the company of an old girlfriend - or a mistress - and relaxed - at least for a while - together with his friends. Before the uncle who will perform the cleansing of his dead body the following day, Satché remains respectful and serene.

During one hour and a half, Gomis captures the extremes and in-betweens of what appears to be a far from unfulfilled life cut short. Through texture rather than detail and through suggestions instead of clarifications and declarations, Gomis gently invites his audience to share a life, which is unique for his protagonist, but which in essence could have belonged to anyone. The ambiguity and tranquillity of the tale makes for an atmosphere, which enables the audience to immerse in shared emotions of happiness, lust, sorrow and fear. Gomis offers an exceptional, but not at all exclusive opportunity to discover ourselves in someone else and the other way around. An opportunity, which presents itself every time we stand before another person for the first time, as long as we refrain from asking that uninspired question “Where do you come from?”


Katarina Hedrén is a constant foreigner, a film programmer, film festival organiser, previous chairperson for the Swedish film festival CinemAfrica and the contributing editor for film for Efrika.tv and the author of the blog “In the Words of Katarina”. She occasionally writes, mostly but not exclusively, about film for various websites, papers and publications – many of her film reviews appear on the African review site Africiné. Katarina also sometimes works as an interpreter and translator between English, French and Swedish.