about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:
WHAT YOU WANT TO BE
CONSIDERED AS

Persona 2:
WHAT YOU FEAR TO BE
CONSIDERED AS

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!

 

A 2FACED1 STATE OF MIND

A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, nationality, gender, sexuality and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. It means you have the feet in different worlds, can move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and have become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

Read more
THE 2FACED1 NETWORK

2FACED1 is a state of mind, 2FACED1.com is a display-window for that mindset and the network of 2FACED1 includes all of you progressive, non-stereotypes with a double perspective on identity .

 

2FACED1.com:

Decida -  Editor, Founder, Creative Director
Oscar Stenberg - Web, Photography
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip)
Spoek Mathambo - (the Zombo Blog)

 

2FACED1s:

Under Construction

 

THIS SITE LET YOU SEE THE WORLD
TROUGH A 2FACED1'S PERSPECTIVE!

 
contact: info@2faced1.com

The Local

Post date Thu 2 Feb 2012 9:00 AM

Got snapped by Danish Street Style blog the Locals on the run from the Back presentation.

Some glimpses of me below.

A Photo of Highest Importance & a Sushi Roll with Mr Wang

Post date Sun 8 Jan 2012 6:09 AM

In my ranting over the radness in Alexander Wang ss 12 (and ditto for booking Odd Future for the after party) I mentioned some iconic Adidas releases and an old dress in a similar style I myself had back then. During my Christmas visit at mom's & pop's but I did find the old Right On Magazine from 1993 featuring a photo of the group Jomanda in the named Adidas dresses, it totally blew my mind back then! What I also found was a photo from the last year of junior high in my take of the RnB style popular during those years. I should add that following photo was taken for a catalog of everyone born the same year in the city of Uppsala (and went out to the same ones). Inasmuch this is before each and everyone are using the Internet, this photo was your only shoot, if you failed, you could just go and kill yourself. At least that's what it felt like.

Since I was fortunate to hang out and share some sushi rolls with the beautiful Mr Wang himself when in NYC in December I got to know he's a big fan of 90's RnB, came as as no surprise for the proficient!

Bookmark my hand on Selma's shoulder, very subtle but very important gesture in a catalog of the 90's.

A Two-Faced-One Is A 2FACED1

Post date Thu 5 Jan 2012 10:46 PM

Photos: Scanpix

Having a chat with journalist Sara Ullberg at the news agency TT Spektra in November resulted in an interview appearing in several kind of different medias in Sweden. Metro did a short version that came to be only about working with Robyn - leaving everything else out (Stereotypophobia just as Occupy All Streets)... miles better when Auntie called from Dalarna and said it was a whole page in the local paper including the 2FACED1 part, and how she found it interesting what I was expressing. You know, when your mum have a hard time telling the extended family what it is you actually do... my family tree is not exactly full of people working in so called "creative fields" so to say. SvD also run the long version (click over there to read full version).

"- Mode har aldrig varit intressant för mig om det inte har haft ett sammanhang, säger hon.

Själv är hon klädd i skräddad herrkavaj, camouflagebyxor och metallicglänsande kängor, har pärlor i öronen och ett halsband med namnet Maria skrivet med arabiska bokstäver. Varje liten detalj är viktig, just nu är hon egentligen mer intresserad av den arabiska våren och Occupy Wall Street-rörelsen än av modebranschen.

Med Maria ”Decida” Wahlbergs eget språkbruk är hon en 2Faced1 - en människa som bryter mot stereotyperna, som har fler ansikten än det som omgivningen förväntar sig. När hon växte upp i Uppsala var hiphopen ett av de nav kring vilket hennes liv rörde sig, specialarbetet i nian skrev hon till exempel om Five Percent Nation*, en avknoppning av Nation of Islam

- Varför gjorde jag det? Jag är en vit tjej från Sverige - it doesn't make sense! Men jag tror att jag kände igen mig i grundelementet i hiphop, att man känner sig alienerad, att man inte hittar någon plattform som passar en."

And then the Intern proved what a PR-natural he is, once again perfect prao-timing. He got his name in the papers for the second time. Don't blame me if he turns out spoiled... and Alex's a smart ass too, strokes my ego the right way. Doesn't it look like spot on PR stunt to have a 15 year old saying "She's even cooler in real life"?!. Wow, clooose to disgusting!!!

Not fully satisfied with the headline "She's The Woman Behind Robyn's Style", but it works together with the text, where it's clearer how Robyn's style starts in Robyn. My job is just to emphasize my clients style. Call it Visual Psychology, or call it Stylosophy, but it couldn't start anywhere else than inside them cause if it did, then I wouldn't do my job right.

 

*At the moment, during the 90's very popular among some of my favorite rappers

Return of the Intern II

Post date Sun 27 Nov 2011 2:39 PM

It’s the Intern again! Today Decida was interviewed about herself and her awsome work, then we had a lunch meeting, and planned alot of very interesting stuff, that I’m really looking forward to! Right now i’m sitting in the office with her, she’s been working, hardcore style (she even belived it was Friday today), on the website; 2faced1.com 2.0 that will be up ASAP! So the past week has mostly been all work no play, but it will be great once the site is up n’ going and after that it’s lots of more great things to come, so expect nothing but the best from 2FACED1! I caught the bizzy one on film:

Decida in her fresh Jeremy Scott/Adidas jacket.

PS. She should pay me for writing on her blog....!

///ALEX

TRUE DAT

Post date Thu 17 Nov 2011 7:53 AM

Press play

"TRUE DAT (Interlude)"

Operatin' under the crooked system too long
2FACED1, pronounced two-faced-one
Adjective meaning between two worlds, or unaccepted in society
But let's look deeper than that
Are you an 2FACED1?

If you understand and feel the basic principles and
fundamental truths contained within this view, you probably are
If you think it's all about pimpin hoes and slammin cadillac doughs
You probably the norm, or a 2FACED1 that think he is the norm
Or maybe just don't understand
A 2FACED1 is someone who is not considered to be part of the normal world
She/He's looked at differently
She/He's not accepted because of her/his clothes, her/his hair
Her/His occupation, her/his beliefs or her/his skin color
Now look at yourself, are you a 2FACED1? I know I am

As a matter of fact, fuck being anythang else
It's only so much time left in this crazy world
Wake up 2FACED1s and realize what's goin on around you
Poisonin' of the food and water
Tamperin' of cigarettes
Disease engineering control over your life
Take back your existence or die like a punk
This is a 2FACED1, sayin right on to the real, and death to the fakers
Peace out

At last some nature romanticism caught by Mira Bajagic

Håll i Hatten!!!

Post date Mon 24 Oct 2011 10:03 PM

On it's way it is - the big LA update - stay tuned!

Dazed: Emerging Artist Award

Post date Fri 14 Oct 2011 4:56 PM

While in London, I popped by Dazed's/Converse's Emerging Artist Exhibtion at Whitechapel Gallery (in a wrinkled suit jacket...). More than that I won't write today.  خداحافظی

Photos by Robin Sinha via DAZED DIGITAL

Pimps Up...

Post date Wed 12 Oct 2011 6:59 PM

It's Loveletter and Rosebud...

Now a word from our sponsor...

School Board Style

Post date Sat 8 Oct 2011 10:48 PM

So Mira and I step out the door, happy go lucky on our way to Broadway Market and some well earned coffee after all work. Suddenly our 2FACED1-ness kicks in and we realise too late we both look like two boarding school kids, I mean this is England. Half an hour later on two chicks approach us and ask if they can snap our style "for a school project". Yes sure, we say. Yes sure, we think - don't get suprised if U see us up on the VICE's Dont's-section pretty soonish...!

Ralp Lauren Jacket, Monkie Hoodie, American Apparel socks, Men's shirt, Russel Atlethics Shorts, DocMartens

TV to watch for the 2FACED1:

SVT Play "Kobra i upploppens London" (SWE)

BBC Play "MIXED BRITTANIA" A history of Britain's mixed-race community with George Alagiah (UK)

Parallel Worlds

Post date Mon 3 Oct 2011 8:59 PM

It's all work no play mode again. I teleport myself over to the parallel world a.k a. holiday - celebrate....kinda suits a 2FACED1. Above is Sicily in July. But tomorrow it's tea time, London time. I'm meeting the fluffy eggs master and another bunch of nice people. Håll i hatten!

Shoes Jeremy Scott O by O Adidas