
Photos: Scanpix
Having a chat with journalist Sara Ullberg at the news agency TT Spektra in November resulted in an interview appearing in several kind of different medias in Sweden. Metro did a short version that came to be only about working with Robyn - leaving everything else out (Stereotypophobia just as Occupy All Streets)... miles better when Auntie called from Dalarna and said it was a whole page in the local paper including the 2FACED1 part, and how she found it interesting what I was expressing. You know, when your mum have a hard time telling the extended family what it is you actually do... my family tree is not exactly full of people working in so called "creative fields" so to say. SvD also run the long version (click over there to read full version).
"- Mode har aldrig varit intressant för mig om det inte har haft ett sammanhang, säger hon.
Själv är hon klädd i skräddad herrkavaj, camouflagebyxor och metallicglänsande kängor, har pärlor i öronen och ett halsband med namnet Maria skrivet med arabiska bokstäver. Varje liten detalj är viktig, just nu är hon egentligen mer intresserad av den arabiska våren och Occupy Wall Street-rörelsen än av modebranschen.
Med Maria ”Decida” Wahlbergs eget språkbruk är hon en 2Faced1 - en människa som bryter mot stereotyperna, som har fler ansikten än det som omgivningen förväntar sig. När hon växte upp i Uppsala var hiphopen ett av de nav kring vilket hennes liv rörde sig, specialarbetet i nian skrev hon till exempel om Five Percent Nation*, en avknoppning av Nation of Islam
- Varför gjorde jag det? Jag är en vit tjej från Sverige - it doesn't make sense! Men jag tror att jag kände igen mig i grundelementet i hiphop, att man känner sig alienerad, att man inte hittar någon plattform som passar en."
And then the Intern proved what a PR-natural he is, once again perfect prao-timing. He got his name in the papers for the second time. Don't blame me if he turns out spoiled... and Alex's a smart ass too, strokes my ego the right way. Doesn't it look like spot on PR stunt to have a 15 year old saying "She's even cooler in real life"?!. Wow, clooose to disgusting!!!
Not fully satisfied with the headline "She's The Woman Behind Robyn's Style", but it works together with the text, where it's clearer how Robyn's style starts in Robyn. My job is just to emphasize my clients style. Call it Visual Psychology, or call it Stylosophy, but it couldn't start anywhere else than inside them cause if it did, then I wouldn't do my job right.
*At the moment, during the 90's very popular among some of my favorite rappers