about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:

Persona 2:

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!



A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Editor, Founder, Creative Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Alex Dabo - ( the Do The Dabo Blog) (Stockholm) 
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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Under Construction


contact: info@2faced1.com


Post date Fri 1 Feb 2013 10:00 PM

We talk Hernandez Cornet at Stockholm Fashion Week, here you have FW13

JPG for Moscow

Post date Thu 20 Dec 2012 12:32 PM

Photo: The Village Russia

Photos: Night Party

In Moscow Robyn wore no other than L'Enfant Terrible; Jean Paul Gaultier, FW 12! A set with jacket and leggings, leggings has a marvellous fit!
Earrings from Anton Heunis / Zanzlöza Zmycken


Making Oneself Feel At Home

Post date Mon 10 Dec 2012 10:06 PM

Photo: Tom Spray @Pitchfork Festival Paris. Skirt KENZO, Top adidas Originals x Opening Ceremony

For now:

- Preparing for THE Project

- Interviewed about the lady above here (Swedish) Modette

- Best thing I've read in months. Aaamazing Johannes Anyuru. His "Sommar i P1" might be my favorite one - ever.

- Still exhausted after organizing this (photo Rodeo.net)

- Wearing Earl's Sweatshirt (some 2FACED1-ness going on in the lyrics...caught up in between - making oneself feel at home)

Brixton Acadamy

Post date Mon 19 Nov 2012 10:06 PM

Brixton Acadamy 2012-11-01

Robyn in the special jacket we ordered from sweetie Tom Nijhuis, an adidas Originals / Opening Cermony skirt and KENZO body. The yellow top is something me and Lena Buss developed back in February for Robyn's Grammis dress (by 5th Avenue shoe rapair. We didn't win, so you didn't get to see it .-/, blame the Grammis - Judges, not us #StillPissed).


Photo:Jason Williamson

Amazing last photo by Safeconcert photography!

Minutes Before The Show

Post date Tue 30 Oct 2012 8:23 PM

Photo: DJ Rokk

It's said to be the last part of the Euro Body Talk tours, but you never know with her...Tonight it's Cologne!

Robyn in New Zealand

Post date Sat 6 Oct 2012 12:04 PM

Here you can spot a little bit more of the new hair do! Ferocious as hell if you ask me!

Robyn got Acne shirt (not out yet) and Calvin Klein rings from Zanzlöza Zmycken.

Link to the show (ps. great that at least the Zealanders know exactly what "really Swedish" means...because we're not sure at all at this stage...)

Singapore Slick

Post date Thu 27 Sep 2012 6:32 PM

Robyn in slick back and Kenzo @ Esplanade, Singapore yesterday. Photos Dominc Phua, see more here

Byebye Rob!

Post date Mon 24 Sep 2012 6:49 PM

Robyn in Seattle 2011, in Adidas SLVR jacket

Robyn is now on her way to Australia, Singapore, Hong Kong for a small tour before the final Body Talk concerts in Europe in the end of Oct/Nov! Me myself is back in Sweden, after crazy week in London with many meetings, preparing for the RODEO release party on Friday where some 2FACED1's will play a big part! You can also hear us on Radio Metropol this week!



Robyn's Custom Carhartt Coat

Post date Wed 29 Aug 2012 8:39 AM

More than one and a half year later, finally a spot on the customized Carhartt jacket I and designer Julia Hederus created for Robyn. Robyn used it for the epic Radio City Music Hall concert Feb 2011 in New York City. We gave the jacket a slimmer fit, used a plastic material in the middle of it to show off more figure. Remade the arms (see the bend of the arm), and made up a pattern on the fabric (you see it above the pockets), voilá - a hotter version of the classic Chore Coat!

For me it's a tribute to rappers like the iconic BO$$. 

New York Times 1992

In the late 1980's, crack dealers, who also spend a lot of time outdoors, discovered the Carhartt. "They needed to keep warm and they needed to carry a lot of stuff," said Steven J. Rapiel, the New York City salesman for Carhartt. "Then the kids saw these guys on the street, and it became the hip thing to wear."

3 Robz In A Row

Post date Mon 16 Jul 2012 11:10 AM

Lady's in L.A. having that fun, looking spiffy in singoalla blouses, Kenzo and Tom Nijhuis, togheter with Rye Rye, José, Maluca, Kesh and ms Rye Rye once again.