about 2faced1.com

2FACED1.com shows one persons two different faces in photos;

Persona 1:

Persona 2:

This leads to a discussion about stereotypes and inner fears of getting misunderstood by the surroundings. Thoughts that every thinking modern day person does reflect upon. We're asking every day people from an innercity context where old categories as ethnicity, nationality, gender, sexuality and class are reassessed, why they choose to look like they do. We’re diggin' deep, peeling off garments, codes and attributes. We’re searching for transnational identities - is the conclusion that we choose whoever we want to be today?!



A 2FACED1 is highly aware of existing stereotypes related to your own ethnicity, color, nationality, gender, sexual orientation and class. You’re trying to avoid them but sometimes also play with them to make people think twice about who you are. Two faced doesn’t mean anything negative here, it explains the double folded view you have on identity if you’re not the existing norm. Self awareness is a gift, because it also helps you to understand other peoples situations better. To be a 2FACED1 is to have the feet in different worlds, be able to move between them but feel rather at home in that space in between. You've stepped out of your comfort zone and has become one of the new identities where ol' categories are mashed up and rootlessness and non-given identity just means major possibilities.

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2FACED1 is a state of mind, 2FACED1.com is a display-window for this mindset and the network of 2FACED1 includes all of you progressive non-stereotypes with a double perspective on identity .



Decida -  Editor, Founder, Creative Director (Stockholm)
Oscar Stenberg - Web, Photography (Stockholm) 
Linn Marcusson - Writer, Style Assistant (Gypsie's Mega Trip) (Stockholm) 
Spoek Mathambo - (the Zombo Blog) (Johannesburg)
Alex Dabo - ( the Do The Dabo Blog) (Stockholm) 
Mira Bajagic - Event / Production (London)
Pernilla Philip -  Design (Amsterdam)


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Under Construction


contact: info@2faced1.com

Keffiyeh Swag

Post date Mon 27 Oct 2008 9:13 AM


Post date Mon 20 Oct 2008 8:37 PM

-traordinare...yes DeeDee is, had to snatch it from her FB... R; U need to get me one!

shirt is HOOD By AIR again, (remebering the Malcom X shirts from 93/94....)

Mary 2008?!

Post date Tue 14 Oct 2008 10:41 PM

photo Dan Winters
No it's lady Santogold lookin like I wish Mary would do today. Santogold vs Debbie Harry in NY Mag: read it here


Post date Fri 25 Apr 2008 12:04 PM

Just got this pic from Marie aha flashie trasie who's down with Andrea Crews in Paris. Its her and my boy Kirikoo (yes the dancer from BuckNgrind pt 1!) for the project SWAP: Andrea Crews togheter with Item Idem (did the awarded Bernhard Willhelm shop in Tokyo)

"SWAP's conceptual origin starts from a simple assumption/equation:If an artist can create a shop for a fashion designer, then why can't a designer produce the exhibition of an artist?
If an artist, leaving direction & design roles to other professionals, become the medium and the source of inspiration of his own exhibition, what happens to his works & ideas, when “copyleft” becomes the conceptual starting point of the entire project ?"


Andrea Crews and Item Idem is once again in between art and design, Paris heads see more of it at Colette where you can find a pop up SWAP SHOP.

Clayton Cubitt

Post date Thu 24 Apr 2008 3:05 PM

This gotta be England. This is England...a memoria of SHARPs! This is a great photo serie by photographer Clayton James Cubitt. The finish on the photos is razor ..eh... SHARP!

By Rodan

Post date Tue 4 Dec 2007 8:21 PM

Had to steal this one from Rodan Kairos, she met this man on the street sometime during the Summer and said she thought of me...
Isn't he amazing?


Post date Wed 28 Nov 2007 5:01 PM

When Faniel jumped in his Bay Icon Jeans Outfit he suddenly became so damn old school.

StreeI had to catch him in his b-boy stance.

Don't be afraid to have kind of short jeans, you will look like hell without kicks on, but with em on and the jeans just laying without creases on the uppershoe the look ll be thight!

Rodan and Zelam and a f up Camera

Post date Sat 27 Oct 2007 10:43 AM

This came out when my computer and Zelams camera didn't relly work it out....I didn't do anything...isn't it a beutiful pic, the cold colours gives it an whole new atmosphere and Zelam looks like a real 80 ies diva!

Fresh For The 90ies

Post date Mon 15 Oct 2007 10:25 AM

DrMartens is the shit, this is a great colour for the Fall. In Sweden go for a pair of Jeans with a bad fit "B&W Style" in stead of shorts..., earings Söderklenoden, bag vintage, shirt Crooks & Castles (love this whole collection! see also the Busted fashion in Kingsize). Think the JADE video for "Don't Walk Away".

Paul&Feddy from the Busted shoot

BUCK N GRIND photos!

Post date Tue 2 Oct 2007 11:20 AM

Tack alla ni som var där!!!!
Jag fastnade i Syd Afrika så Zelam fick ta merparten av ansvaret i lördags - vad hade vi gjort utan henne?! TACK ZELAM!!!!!! Tack Kirikoo, PainochoKolat, Martha, Feddy, Sha, Slam Tilt, Maggie, Ruben, Jayson, Crona, Sentense, Bintou + alla jag missat!
Hur som helst hörde jag att det var ON och jag tror att bilderna berättar resten;

De ligger under Pics på www.myspace.com/buckngrind